Demo/Psychographics
PowerBlock fans are serious about cars and working on them. The PowerBlock community is predominantly male, married, with an average household income of $57,000. His most important pastime is modifying one or more of the multiple vehicles he owns.
PowerBlock Audience Demographics
| Demographic | Value | |
|---|---|---|
| Source: Mediamark Research & Intelligence, 2010 and PowerBlock Viewer Survey 2010 | ||
 |
Male | 90% |
 |
Married | 74% |
 |
Education | 50% High School Diploma/G.E.D. - 25% 2-year Degree |
 |
Average Household Income | $57,000 |
 |
Regularly attend automotive events | 77% |
 |
Modified vehicle in past 12 months | 78% |
 |
Own 2 or more vehicles | 90% |
PowerBlock viewers are auto influencers
PowerBlock viewers are recognized as auto influencers who are far more likely than their peers to be asked, and to give, car advice.
PowerBlock viewers buy more parts
Compared to the average US citizen, PowerBlock fans are hundreds of times more likely to consume auto parts.
