We Engage Passionate Communities

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Detroit Muscle Logo

MUSCLE CARS

Working on late-model and classic muscle cars, the hosts of Detroit Muscle guide viewers through restoration and modification projects.

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Music City Trucks Logo

ALL THAT HAULS

Music City Trucks experts demonstrate how to restore, modify, and customize classic and late model 2- and 4-wheel drive pickups, sport trucks, and SUVs.

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Engine Power Logo

PERFORMANCE

Engine Power’s pros build ultimate high- performance engines, providing viewers the secrets on assembling and adding power, from the street to the track.

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Carcass Logo

Fabrication & Fun

Extraordinary projects come to life in Carcass, the non-traditional speed shop. If you’re into fabrication, performance, and fun on four wheels, we’ve got you covered.

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Distribution

Gray

92% of Gray stations are #1 or #2 in their market

Gray Station Map

Free Digital Distribution

PowerNation on OTT
Available On: 
Youtube icon
Roku icon
Amazon Fire icon
Android icon
tvPlus icon
apple iOS icon
AppleTV icon
Android icon
Xumo icon
Vuit
Rakuten
Vizio

viewership increases year-over-year

2018
0+
million
viewers
2019
0+
million
viewers
2020
0+
million
viewers

Roku is a registered trademark of Roku Inc., Amazon Fire TV is a registered trademark of Amazon.com Inc., Apple TV is a registered trademark of Apple Inc.

What They are
Saying About Us

Matco

“The Toolbox giveaway promotion generated a lot of excitement among our Distributors and Customers. The contest resulted in over 60,000 visits to the website, a 25% increase in Twitter followers and added 4,000 followers to our Youtube channel. We also got a list of over 20,000 contest entries that we’re using for ongoing marketing campaigns. ”
Bryan Kaufman, Marketing Communications Manager

Sonax

“The kind folks at PowerNation have helped grow our companies brand awareness for the past two years. We have seen an unprecedented growth in specific products due to product airings and they have had an overall positive impact on the brand. Everyone at PowerNation is great to work with and do exactly what they say they will do…and then some. We look forward to many more years of being associated with them.”
Rob McCrary, Managing Director

Audience

influencers
92%
Advise others about their cars
shopping online
94%
Search for new parts online
Factory Five Logo
92%
Work on their vehicles weekly

hours spent working
on vehicles per week

Work performed by viewer raphic

work performed

Work performed by viewer raphic

vehicles per viewer

Vehicles per viewer graphic

work to be
performed in 2020

89%
Oil
43%
Batteries
78%
Air & Fuel Filter
42%
Exhaust
56%
Chemicals
38%
Shocks
56%
Spark Plugs
30%
Lighting
50%
Brakes
24%
Audio
50%
Wheels & Tires